An attribute of the premium product
Packaging is a product attribute of many, blending into the whole composition of needed value.
When brought to perfection, the clothing of the product becomes a powerful asset, taking attraction, perceived potential and value to the possible climax.
Professionals see packaging as part of the product â013 not something extra.
Today, product alternatives and options are at an all time peak.
Envision premium waters - the packaging played a key role in taking certain waters from replaceable to premium.
It was the packaging that made the outer surfaces of unused products, more desirable to specific customers than the replaceable content in some cases.
The more movements you put into the production process of the core product â013 the more itâ019ll cost your clients.
But running a bulk product - composed of one component â013 like water â013 leaves enough spare movements in the manufacturing process for the creation of a desirable skin.
We can also perceive this focus, as being equal to launching point-of-sale ads - with takeaway functions, and the purpose, to display and demonstrate bought content being used by identifiable people (proving the product to be useful).