If you want to show your customers that you care about yourself more than you care about them, you should use the words â01CIâ01D and â01CWeâ01D more often. Use them in every sentence.

I once read an ad saying: â01CWe need help because we…â01D â013- and the page flipped.

People love to hear the words â01Cyouâ01D and â01Cyourâ01D all the time.

Do you think you like it? How does it have to be to fit your needs?

What was it you wanted to sell me?