We all get used to the stuff we once bought.

But as value fades, you can put new layers of unexpected (personalized) value on top of the old value.

Refreshing the perception of the product you once sold, and keeping your client excited about having bought, is the goal when it comes down to reloading an old product or reactivating a good customer.

A new value layer gives your brand more personality and makes your client feel important, remembered and cared about again.

New layers put your company back in the game, driving new clients back to your company over mouth-to-mouth and other channels.

Brian bought a car, and after a few years, he received a personal looking box with a handwritten letter, stating that he could receive a free new paintjob or better seats as a gift if he wanted to!

If I was Brian, Iâ019d feel as if I just bought something from that company.

Iâ019d tell my friends about it.

Iâ019d be enthusiastic about it.

How would you feel?