Life is the framework for everything that we experience as our reality.

Life is incomparable and indispensable.

We canâ019t press pause. We have to consume our life in one flow.

And unconsciously, we want to hold on to what we canâ019t keep.

We long for the blankness, because we may interpret our own aspirations into the blank.

The things that we canâ019t possess, we often desire.

Extremely unique things are limited to a single unit only…

… And there will never be a copy of a first experience.

The times, in which we conceive, that weâ019ve exhausted a single unit, are the moments in which we regret that itâ019s already over.

These moments declare a unique experience.

Time is life and time is limited.

When we attach product attributes to the flow of time, we encourage a one-of-a-kind intended past experience to take place.

We create a memory.