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Improving the difference
I strongly believe that improvement is the best form of change…

And thereâ019s a point where Improvement begins to take shape â013- itâ019s asking the right questions.


Examples:

1. Whatâ019s the problem with this old solution?

2. What standardized aspect of the thing is actually a disadvantage?

3. What disadvantage can I transform into an asset? And so on…


Remember: When we ask the right questions, we can surely get clear solutions to our problems.

Think of the assets of the â01Cthingâ01D you want to improve.

What are the weaknesses of the assets? (Nothing is perfect.)

Make a big list of all the possible improvements.

The more you'll practically improve â013 the more youâ019ll pop-out in the crowd of â01Cjust-differentâ01D and new stuff.

Improvement is the measure for better â013 not just different.

And the opposite of something is not the improvement of all the improvable aspects. So donâ019t just be the opposite.

Make it different in many improved ways.

It'll be great.
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Geschrieben von Microtargeting | 18.07.2008 um 21:14 Uhr
Tags
Business  | improve  | improving  | Improvement  | Marketing  |
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