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Invisible transactions
Our doubts and objections are often based on unanswered questions in our minds...

...and unanswered questions are good reasons for not buying.

As possible clients, we don't have the will and time to ask 100 questions.

We want to ask ourselves â013 and get fast answers from outward without any vocal effort.

Smart marketers supply us with all the answers we individually need, without overloading us with information we donâ019t need.

Examples:

Scenario 1: I see a store, it's dark and I canâ019t tell what's inside. What does it sell? Iâ019m not going in â013 I donâ019t have time.

Scenario 2: Iâ019m on the phone in a bakery. What does this croissant cost? Thereâ019s no price tag â013- it's not that important.

Scenario 3: I see an ad saying: â01C3.99*…â01D â013 There's small lettering at the bottom. The offer seems cloudy… Iâ019ll ignore this.

As marketers â013 we know what people want to know before they want to buy. We know every possible mental-objection and every important answer.

Time is potential money, and when we react before others act, we save a pace.

We respect the potential money of others because we adapt to a situation without letting the situation happen physically.

We lengthen the life of our customers by doing this - We save lifetime.
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Geschrieben von Microtargeting | 30.07.2008 um 23:29 Uhr
Tags
Marketing  | Business  | Time  |
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