We continuously send signals to our audience. We do this either directly or indirectly as we are targeting the conscious and unconscious layers of the human mind.

Some superficial attributes (like having hairloss for example) are loaded and charged with meaning, memories and associations for the recipients.

So when we indirectly communicate our superficial attributes by acting as if they weren't there, we place these attributes indirectly into the unconscious layers of the mind our audience.

We influence people towards thinking that it was their idea to think about these often trivial superficial characteristics a few days later.

The conscious thoughts following this transaction will be affected again by associations and memories that our superficial attributes were charged with, in relation to the worldview and mindset of the particular person thinking.

This leads to the following: If you want to market a superficial weakness into a strength, the key is to encourage your audience to consciously (not unconsciously) perceive your superficial properties and reconnect them with beneficial and improved associations that you provide.

Recharge your potential weak spots with new tags and new meaning plus continuously recommunicate them in a direct way to stimulate conscious thinking in relation to customized associations.

Remember: when our weaknesses are superficial, they don't negatively influence the core values that we provide or the surrounding soft values that our value is embedded in. Superficial attributes aren't worthy of change because of that.

The problem is that plenty of people disadvantageously associate certain attributes, with stories that donâ019t necessarily contribute to the fortification of a coherent and good image.

The drawbacks that are connected to common memories, percipiences and associations of variable audiences, start becoming problematic after undesigned impressions that we subliminally leave in the minds of others, develop into unconsciously perceived and unshaped autonomic stories.

The same goes for marketing yourself to the press. When you supply your press-partners with something great to write about, itâ019s always safer and better than leaving the decision to others on what to think and write about you.

When you can't or don't want to change certain things, send the superficial attributes that people perceive anyway in a straightforward and direct way.

After all, this leaves you looking more appealing and self-assured to your audience.