The search for an answer leads people to asking the right question.

The answer could be your ad.

But when your ads look like ads, they look like spam...

So whenever you want to reach certain people with a message, your message should be:

1. personalized
2. relevant
3. perfectly timed
4. embedded in something needed (like information)
5. appealing
6. helpful
7. free
8. easy to share
9. brisk
10. engaging

Our audience became immune against stereotypical trash - so we adapt to the change by reacting different than we used to..

This brought us brand new opportunities.

As consumers, most of us have a filter in our perception of the outside world.
The filter helps us deal with all the unimportant information we're getting confronted with daily.

Everything we associate with the characteristics of an ad...gets blocked by our filter. Just like a firewall.

So as good marketers, we know how to avoid the "ports" that are blocked, and use the ports that are open, to tell our story.

Good examples for open ports are: the sense of smelling and feeling.

Hearing and seeing are almost completely shut - so start opening the filter over the nose or the hands of your audience. After that you can continue by using the other ports.

To reach open ports, your message needs to get noticed...it needs to pop-out.

To pop-out, the body of the message should look like a unique, scarce, unknown object. No, not a poster or a t-shirt. Something you might need to identify to make sure you're not overlooking something of relevant value.

Remember: the interaction timeline has to expand â013 so when you help your audience learn your message by teaching in an appealing, interesting, visual style - your message is more likely to spread.

If you help prospects learn your story - they can easily share with others.